Hot off the announcement that Google is seeing record sales for the Pixel 6, the company is expanding the distribution of its flagship smartphone ever so slightly. The Google Store is now selling the Pixel 6 and Pixel 6 Pro in Italy and Spain, taking the total Pixel 6 country distribution from nine countries to 11.
Google’s vice president of Devices & Services for EMEA, Michiel van Eldik, is quoted in the Google Italy Blog post saying (via translation): “Due to the high demand for Pixel 6 devices, coupled with global supply chain issues, we will launch a limited amount of devices and expect to sell them quickly.” Italy and Spain are only getting the 128GB versions of both phones, and they come in any color you want, as long as it’s black. In other countries, the Pixel 6 or 6 Pro phone is available in white, green, yellow, and red, with 256GB and 512GB storage options, but that’s all being limited due to supply problems.
When the Pixel 6 debuted in October, Google told Ars the phone was launching in “12 countries, including US, Canada, Japan, Australia, Taiwan, UK, Germany, France, and Ireland on October 28th and then Spain, Italy, and Singapore early next year.” Assuming Google’s plans haven’t changed, Singapore is the only country on that list where the Pixel 6 hasn’t launched yet.
Launching in Singapore and getting to 12 countries would be the normal distribution area for Pixel phones. Google Hardware’s biggest hardware problem is that it still doesn’t sell smartphones in most of the world. Samsung and Apple sell their flagships in 100+ countries, so Google is still only playing in the kiddie pool compared to its main competitors. Google’s other major smartphone, the Pixel 5a, actually took a dramatic step backward and is only available in two countries: the US and Japan. It’s hard to blame Google too much during the pandemic era since most companies are experiencing supply chain issues, but Google Hardware’s inability to compete in the global market has been an issue since the first Pixel.
Both new Google Store regions are selling the Pixel 6 Pro for €899 and Pixel 6 for €649.